About Us

SOI London was inspired by Simba, our golden retriever boy — whom we adopted at just three months old and have been inseparable from ever since. What began as a search for a collar that was safe, comfortable, and timeless for him slowly turned into designing and producing unique, premium dog accessories from the ground up. Built around high quality craftsmanship, durability, and enduring design, each piece reflects the walks we share and the bond we cherish.

Over time, what started as something for Simba became something bigger — and SOI London naturally grew into our family business.

At the heart of every SOI London piece is our signature zamak buckle — a unique hardware element crafted exclusively for us. Smooth, strong, and easy to use, it provides exceptional security while maintaining a refined, luxury finish. This exclusive detail reflects our commitment to premium craftsmanship and thoughtful design.

Each product is hand-crafted using water-repellent natural cotton canvas and premium soft leather, carefully selected for their durability, comfort, and timeless appeal. The result is a collection of high quality collars, leashes, and accessories designed to elevate everyday walks with understated luxury.

Every detail is inspired by real life — from early morning runs to quiet evening walks — created for comfort, longevity, and effortless elegance.

Designed in London. Handcrafted in Türkiye.
Made for those who walk together.